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WALL*E, Reimagined

I elevated the experience of WALL*E, streamlining validation for 1,000+ users, improving speed by 40% and reducing error rates by 60%.

My Role

User Experience Designer

My Team

Marketing, Sales, Development

Tools

Figma, Adobe Illustrator

Outcome

Fully shipped end to end Web app for B2B

Deliverables

UX Research, UX Design, UI Design, Prototyping, Usability Testing

Duration

3 Months

My Role

User Experience Designer

My Team

Marketing, Sales, Development

Tools

Figma, Adobe Illustrator

Outcome

Fully shipped end to end Web app for B2B

Deliverables

UX Research, UX Design, UI Design, Prototyping, Usability Testing

Duration

3 Months

In a rush?

Catch the

magic without FOMO!

What did I do?

Revamped the UX of WALL E, Walmart’s internal content validation tool, improving speed and accuracy across global teams.

Revamped the UX of content validation, Walmart’s internal content validation tool, improving speed and accuracy across global teams.

What did I find?

Manual validation processes led to inconsistent data, high error rates, and poor task clarity.

Why did I choose this problem?

To ensure product info accuracy on Walmart.com and prevent customer drop-offs due to bad content.

What I built?

A streamlined, intuitive interface for WALL E — reducing task time by 40% and lowering human errors significantly.

Used by 1000+ internal users for real-time product data validation.

A streamlined, intuitive interface for WALL E — reducing task time by 40% and lowering human errors significantly.

Used by 1000+ internal users for real-time product data validation.

messy & inconsistent

Problem

months of hands-on design

Using AI

faster task completion

Process

accurate & trusted

Impact

Before we start

What

is content validation?

It’s the quality check that makes sure every product detail—name, image, size, color—is accurate, complete, and trustworthy before it goes live. Think of it as the final filter between confusion and conversion.

Accuracy Check
Ensures all product details—like brand, size, color, and images—are correct and consistent.

Completeness Review
Flags missing or incomplete information that could confuse buyers or hurt sales.

Trust Builder
Verifies data before it goes live to maintain customer trust and improve conversion rates.

Accuracy Check
Ensures all product details—like brand, size, color, and images—are correct and consistent.

Completeness Review
Flags missing or incomplete information that could confuse buyers or hurt sales.

Trust Builder
Verifies data before it goes live to maintain customer trust and improve conversion rates.

Before CONTENT Validation

Product pages showed mismatched specs, wrong images, and missing details—like labeling a black watch as pink. This inconsistency led to customer confusion, returns, and a 10% drop in sales due to loss of trust and poor buying experience.

Mismatched details

BRAND

NOT KNOWN

WATCH COLOUR

PINK

MODEL

40 MM

APPLE

SIZE

IMAGE

BLACK BODY

10% SALES DECLINED

AFTER CONTENT Validation

With structured validation, product info became accurate, consistent, and complete—restoring user trust and reducing errors. This clarity in content directly led to a 30% increase in sales.

Matched details

BRAND

APPLE

WATCH COLOUR

PINK

MODEL

SIZE

40 MM

IMAGE

PINK WATCH

30% SALES INCREASED

Benefits of Content Validation

Content validation ensured accurate, complete, and consistent product data by eliminating human errors, missing fields, and duplicates. This improved operational efficiency, enhanced team confidence, and rebuilt trust in Walmart’s internal systems—ultimately contributing to better customer experience and increased sales.

Enough Information

Complete. Relevant. Concise.

No missing information

Nothing Overlooked. Essential.

Correct Information

Accurate. Verified. Reliable.

No duplicate information

Unique. Clean. Clear.

If It Ain’t Broken?

Here’s Why

I Still Redesigned it

When I joined the project, WALL*E felt like an old machine—critical, but forgotten.
Category Leads were stuck in a system with no visibility, no tracking, and no clear rules.
They relied on gut feeling, not data. The UI was cluttered, the workflow confusing, and mistakes were common.

I realised this wasn’t just a design flaw—it was costing trust, time, and revenue.
This wasn’t about fixing screens. It was about giving people clarity, control, and the confidence that their work mattered.

The People Keeping walmart.com Clean

WALL•E supports a diverse set of internal Walmart teams, all working to ensure that every product on Walmart.com meets the highest content quality standards:

Lead

In-house

Associate

In-house

TCS

3rd Party

Nextwealth

3rd Party

Cognizant

3rd Party

Category Leads
oversee large-scale validation efforts and assign tasks across teams

Content Analysts
validate and enrich product attributes, specs, and descriptions

Vendor Teams
submit and update content for their product lines

Program Managers
monitor progress, flag issues, and report on data health

QC Reviewers
ensure consistency and accuracy across content touchpoints

Support Ops
resolve roadblocks in content flow or data ingestion

My focus:

I was specifically assigned to redesign the experience for the Category Lead, who needed better visibility, control, and efficiency to manage workloads and track progress.

But Why Content Validation Frustrates It’s Users?

No Clear Validation Criteria

Lack of clearly defined success/failure indicators made it difficult to understand if a product’s content passed validation.

Inefficient Workflow Navigation

The interface was cluttered, with no logical flow between tasks—users often got lost or had to retrace steps.

Missing Visual Hierarchy

All product content looked the same—no prioritization of errors, warnings, or missing data. Everything had the same visual weight.

No Progress Tracking or Audit Trail

Users couldn’t easily track which SKUs had been validated, who validated them, or what changes were made—resulting in confusion and duplicate work.

Outdated UI

The design was not only visually outdated but lacked basic UX practices, leading to a steep learning curve for new team members.

Limited Filtering and Sorting

Users couldn’t filter or search effectively, making it hard to prioritize or batch SKUs based on urgency, category, or team.

Lack of Error Prevention Mechanisms

There were no safeguards or real-time validation prompts, so mistakes often slipped through unnoticed.

Human errors due to long scrolls

Long horizontal scroll lading to inconsistent data transfer and unwanted human errors.

Task and action How I solved

Current

Lead’s Journey

Current User journey for the lead based on the analysis

Allocate items for validation.

Problem- Don’t know about workload for each individual

Tracking and reviewing items

Problem- Can only check . priority based on understanding and not data validity

View and analyse self work graph

Problem- Have no access to check progress of allotted task for other individuals

Allocate first and second level validation to respective members

Problem- Have no visibility of items post allocation and individual workload

Move all validated items to walmart.com

PERSONA - WALMART LEAD

We created personas for the Walmart leads to aid UX design by gaining insights into humanising users, guiding decisions, and framing solution for the users.

“ I’m responsible for allocating items to validate, track and report for catalog.”

Vijaya Shree

Senior Analyst Program Management

Content Enrichment & Acquisitions, India

Age: 36

Location: Chennai

Education: Post Graduated

Goals

Assigning items to validate based on category

Track items and the work progress.

Take relevant actions, if required based on the tracking.

Analyse content and report to make relevant decisions

Maintain communication between the partners and the suppliers

Assigning items to validate based on category

Track items and the work progress.

Take relevant actions, if required based on the tracking.

Analyse content and report to make relevant decisions

Maintain communication between the partners and the suppliers

Frustration

Unable to prioritise items for validation process

No access to notifications to know the on-going process

No idea about what happens next in rework process

Unable to prioritise items for validation process

No access to notifications to know the on-going process

No idea about what happens next in rework process

Keywords

Process driven, hardworking, Analytical, detail oriented, content validation, task allocation

Screen-by-Screen

Assessing

What Exists

Screen-by-Screen

Assessing What Exists

Screen-by-Screen

Assessing What Exists

Reviewing current screens to identify usability gaps and design flaws.

Images have been intentionally blurred to respect confidentiality agreements and internal data sensitivity. Please reach out directly if you’d like to view the full heuristic evaluation.

Critical

High Probability + High Impact

Saved or not? No clue: Users weren’t sure if their changes went through.

Too much scrolling, too many mistakes: Horizontal scroll increased chances of human error.

Major

Medium Probability + High Impact

No feedback, just guesswork: Users had no idea if actions like filter, upload, or download were working.

No priority cues: Leads had no way to see which items needed urgent allocation.

Workaround

High Probability or Medium Impact

Saved or not? No clue: Users weren’t sure if their changes went through.

Too much scrolling, too many mistakes: Horizontal scroll increased chances of human error.

Irritant

Medium Probability + Low Impact

No feedback, just guesswork: Users had no idea if actions like filter, upload, or download were working.

No priority cues: Leads had no way to see which items needed urgent allocation.

Priority Mapping

We created personas for the Walmart leads to aid UX design by gaining insights into humanising users, guiding decisions, and framing solution for the users.

How Might We…

…empower category leads and analysts to seamlessly allocate, track, and close validation tasks—without switching tabs, guessing workloads, or chasing data?
Can we replace chaos with clarity, manual effort with visibility, and fragmented modules with a unified, intuitive experience?

RESEARCH ANALYSIS

We performed research analysis on the data collected.

Point 1

Point 2

Point 3

Click here to View detailed research analysis

Accessing a dashboard that shows key data: current volumes, backlogs, team workloads, key reports, and assignment status.

Add a programme that we will work on and can assign it to my teammates

I can ingest data in Wall E independently, without any support from Tech team

My Interaction with teams become easy as I can assign and track their work at one stop shop

To get a holistic view,

I can view reports as how my week looks-like and helps me to have my own notes within reports and plans for future.

Root Cause Analysis (RCA) can be done at ease, using new item track functionality, which allows me to view content on at a granular level

Sharing content with them happens within the tool and I also receive notifications when major milestones of assigned tasks are achieved.

Proposed Lead’s Journey

Proposing a User journey for the lead based on the analysis

Accessing a dashboard that summarises essential data, current volumes, backlogs, team workloads, key reports, and the status of work assignments.

Add a programme that we will work on and can assign it to my teammates

I can ingest data in Wall E independently, without any support from Tech team

My Interaction with teams become easy as I can assign and track their work at one stop shop

Sharing content with them happens within the tool and I also receive notifications when major milestones of assigned tasks are achieved.

Root Cause Analysis (RCA) can be done at ease, using new item track functionality, which allows me to view content on at a granular level

To get a holistic view,

I can view reports as how my week looks-like and helps me to have my own notes within reports and plans for future.

Result

Figma Prototype

Click here to View detailed research analysis

Impact it made- metrics

40% Faster

Reduced time to complete a content validation task from 10 seconds to 6 seconds

Higher User Satisfaction

Positive feedback from leads and analysts, users found the system more intuitive, responsive, and less tiring

Lower Error Rate

Significant drop in manual errors due to simplified navigation and field grouping

Improved Information Grouping

Better visual organization helped users locate relevant data faster

Clear Priority Visibility

Added tags and filters (P1, P2, P3) to help users triage high-priority items instantly

Result in Detail

Interface design is a pivotal step in visualising and structuring the user experience, guiding the development process with clarity and precision.

“Item Index

A list view of items to validate based on priority of the product type

Home

Assign

Track

Report

Settings

Help

Profile

Content Validation

Boost me up brow

In process

Brand

Ingredients

Images

Lip Liner

Validated

Hyaluronic Serum

Pending

Eye shadow

Validated

Ingredients

Draft

View Reference Data

Field Enriched

Fields for Validation

Error Type

Add comment for error

Comment

Add comment for error

Review current value with reference value

Current Value

Water/Eau, Niacinamide, Alcohol Denat., Peg-40 Hydrogenated Castor Oil, Butylene Glycol, Phenoxyethanol, Carbomer, Hydrolyzed Lupine Protein, Ricinus Communis (Castor) Seed Oil, Tocopheryl Acetate, Sodium Hydroxide, Ethylhexylglycerin, 1,2-Hexanediol, Caprylyl Glycol, Hexylene Glycol, Copper Tripeptide-1, Glycerin, Biotin, Hexapeptide-2, Myristoyl Pentapeptide-17, Benzoic Acid, Sodium Benzoate, Red 40 (Ci 16035).

New Value

Enter new value

Reference value (3)

Wall E

Water/Eau, Niacinamide, Alcohol Denat., Peg-40 Hydrogenated Castor Oil, Butylene Glycol, Phenoxyethanol, Carbomer, Hydrolyzed Lupine Protein, Ricinus Communis (Castor) Seed Oil, Tocopheryl Acetate

C2: TitleAdobe2

Water/Eau, Niacinamide, Alcohol Denat., Peg-40 Hydrogenated Castor Oil, Butylene Glycol, Phenoxyethanol, Carbomer, Hydrolyzed Lupine Protein, Ricinus Communis (Castor) Se..

C3: ABC validation

Water/Eau, Niacinamide, Alcohol Denat., Peg-40 Hydrogenated Castor Oil, Butylene Glycol, Phenoxyethanol, Carbomer

C4: Windex

Water/Eau, Peg-40 Hydrogenated Castor Oil, Butylene Glycol, Phenoxyethanol, Carbomer, Hydrolyzed Lupine Protein, Ricinus Communis (Castor

Back

Reset

Save & Proceed

“Content Validation

Page to get the Details of the content and validate at same time

“Content Validation

Page to get the Details of the content and validate at same time

Home

Assign

Track

Report

Settings

Help

Profile

Content Validation

Boost me up brow

In process

Brand

Ingredients

Images

Lip Liner

Validated

Hyaluronic Serum

Pending

Eye shadow

Validated

Ingredients

Draft

View Reference Data

Field Enriched

Fields for Validation

Error Type

Add comment for error

Comment

Add comment for error

Review current value with reference value

Current Value

New Value

Water/Eau, Niacinamide, Alcohol Denat., Peg-40 Hydrogenated Castor Oil, Butylene Glycol, Phenoxyethanol, Carbomer, Hydrolyzed Lupine Protein, Ricinus Communis (Castor) Serum

Reference value (3)

Wall E

Water/Eau, Niacinamide, Alcohol Denat., Peg-40 Hydrogenated Castor Oil, Butylene Glycol, Phenoxyethanol, Carbomer, Hydrolyzed Lupine Protein, Ricinus Communis (Castor) Seed Oil, Tocopheryl Acetate

C2: TitleAdobe2

Water/Eau, Niacinamide, Alcohol Denat., Peg-40 Hydrogenated Castor Oil, Butylene Glycol, Phenoxyethanol, Carbomer, Hydrolyzed Lupine Protein, Ricinus Communis (Castor) Se..

C3: ABC validation

Water/Eau, Niacinamide, Alcohol Denat., Peg-40 Hydrogenated Castor Oil, Butylene Glycol, Phenoxyethanol, Carbomer

C4: Windex

Water/Eau, Peg-40 Hydrogenated Castor Oil, Butylene Glycol, Phenoxyethanol, Carbomer, Hydrolyzed Lupine Protein, Ricinus Communis (Castor

Back

Reset

Save & Proceed

Contenct validation for Ingredients

Add type and value to your schema reference to generate attributes and select them.

Error Type

Critical Error

Current Value

Comment

No comments

Submit

“Content Validation

Page to get the Details of the content and validate at same time

“Content Validation

Page to get the Details of the content and validate at same time

Home

Assign

Track

Report

Settings

Help

Profile

Content Validation

Boost me up brow

In process

Brand

Ingredients

Images

Lip Liner

Validated

Hyaluronic Serum

Pending

Eye shadow

Validated

Ingredients

Validated

View Reference Data

Field Enriched

Fields for Validation

Error Type

Critical Error

Comment

No Comments

Review current value with reference value

Current Value

New Value

Water/Eau, Niacinamide, Alcohol Denat., Peg-40 Hydrogenated Castor Oil, Butylene Glycol, Phenoxyethanol, Carbomer, Hydrolyzed Lupine Protein, Ricinus Communis (Castor) Serum

Reference value (3)

Wall E

Water/Eau, Niacinamide, Alcohol Denat., Peg-40 Hydrogenated Castor Oil, Butylene Glycol, Phenoxyethanol, Carbomer, Hydrolyzed Lupine Protein, Ricinus Communis (Castor) Seed Oil, Tocopheryl Acetate

C2: TitleAdobe2

Water/Eau, Niacinamide, Alcohol Denat., Peg-40 Hydrogenated Castor Oil, Butylene Glycol, Phenoxyethanol, Carbomer, Hydrolyzed Lupine Protein, Ricinus Communis (Castor) Se..

C3: ABC validation

Water/Eau, Niacinamide, Alcohol Denat., Peg-40 Hydrogenated Castor Oil, Butylene Glycol, Phenoxyethanol, Carbomer

C4: Windex

Water/Eau, Peg-40 Hydrogenated Castor Oil, Butylene Glycol, Phenoxyethanol, Carbomer, Hydrolyzed Lupine Protein, Ricinus Communis (Castor

Back

Reset

Save & Proceed

Content validation for ingredients completed

Learnings

Designing this deepened my UX design expertise, particularly in understanding the intricacies of online quality inspection during order fulfilment to create user-friendly interfaces, benefiting from years of experience.

Legacy ≠ Low Impact

Redesigning a legacy tool taught me that even unglamorous, internal systems hold massive potential to transform productivity and trust. I learned how to uncover high-impact opportunities in places most designers overlook.

Micro-Fixes = Macro Wins

Reducing a scroll, grouping information, or clarifying status indicators might seem small, but these “micro-interventions” created real joy and efficiency for users. It deepened my belief in thoughtful detail.

Data-Backed Design, Always

From usability testing to heuristic evaluation, every choice I made was validated through feedback, not assumption. It made my process faster, smarter, and more defensible.

Design is Strategy, Not Just Screens

This project wasn’t just about layouts—it was about building workflows, enabling decisions, and aligning with Walmart’s broader business goals. I sharpened my ability to think systemically and design beyond the surface.

Stakeholder Alignment is UX Gold

Interviewing program managers, leads, and analysts showed me that true design success isn’t just user-centered—it’s stakeholder-aligned. Speaking their language helped me earn trust and drive adoption.

Current User journey for the lead based on the analysis

Task and action How I solved

Current

Lead’s Journey

Allocate items for validation.

Problem- Don’t know about workload for each individual

Tracking and reviewing items

Problem- Can only check . priority based on understanding and not data validity

View and analyse self work graph

Problem- Have no access to check progress of allotted task for other individuals

Allocate first and second level validation to respective members

Problem- Have no visibility of items post allocation and individual workload

Move all validated items to walmart.com

PERSONA - WALMART LEAD

We created personas for the Walmart leads to aid UX design by gaining insights into humanising users, guiding decisions, and framing solution for the users.

“ I’m responsible for allocating items to validate, track and report for catalog.”

Vijaya Shree

Senior Analyst Program Management

Content Enrichment & Acquisitions, India

Location: Chennai

Age: 36

Education: Post Graduated

Goals

Assigning items to validate based on category

Track items and the work progress.

Take relevant actions, if required based on the tracking.

Analyse content and report to make relevant decisions

Maintain communication between the partners and the suppliers

Frustration

Unable to prioritise items for validation process

No access to notifications to know the on-going process

No idea about what happens next in rework process

Keywords

Process driven, hardworking, Analytical, detail oriented, content validation, task allocation

★

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